Examlex
Describe how to overcome objections that stem from unmet interests.
Simple Attitude
A basic or uncomplicated viewpoint or belief about a person, object, or issue.
Complex Attitude
An attitude that contains both positive and negative components regarding an object, person, or issue.
Mere Exposure
A psychological phenomenon where repeated exposure to a stimulus increases an individual's preference for that stimulus.
Implicit Association Test (IAT)
A psychological test designed to measure the strength of an individual's automatic associations between mental representations of objects (concepts) in memory.
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