If You Are Trying to Convince Consumers to Buy Your

question 17

Multiple Choice

If you are trying to convince consumers to buy your company's brand of washing machine you will be most persuasive if you:

• A)Point out the flaws in your competitors' washing machines.
• B)Acknowledge the merits of your competitors' washing machines and then explain why the machine you are selling is even better.
• C)Point out the merits of your competitor's washing machine.
• D)Simply explain why the machine you are selling is top rated.

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Definitions:

Unconscious Incestuous Feelings

Deep-seated sexual feelings within the unconscious mind towards a family member, as proposed in psychoanalytic theory.

Latency Stage

A phase in Freud's psychosexual development theory occurring between the ages of six and puberty during which sexual impulses and activities are suppressed or dormant.

Phallic Stage

A stage in Freudian psychosexual development, occurring from ages 3 to 6, wherein the child's libido centers upon their genitalia.

Anal Stage

The Anal Stage is the second stage in Freud's theory of psychosexual development, occurring from about 18 months to 3 years of age, where the focus of pleasure is on the control of bowel and bladder elimination.