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A toast is a speech of introduction.
Transactional Sales
A business approach focused on single, short-term sales without the necessity for a relationship between the buyer and seller.
High-involvement Purchase
A buying decision that carries a higher risk to the buyer and involves complex processes of information gathering and evaluation.
Rebates
Sales promotions that allow consumers to recoup a specified amount of money after making a single purchase; most rebates require consumers to mail their receipt and proof of purchase to manufacturers.
Outdoor Advertising
A form of media used to deliver promotional messages to consumers in outdoor spaces, such as billboards, bus stops, and digital screens.
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