Case James Lim Asks His Colleague, Georgia Morris, to Evaluate

question 40

Multiple Choice

Case James Lim asks his colleague, Georgia Morris, to evaluate a publication he is working on for a client. He hopes that feedback will help make improvements to the publication. James tells Georgia that he formatted the header as a ____.

• A) masthead
• B) matte
• C) mask
• D) pull quote

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Definitions:

Unaided Recall

A measure of memory in which participants reproduce information without explicit retrieval cues being presented.

Portfolio Testing

The process of evaluating the effectiveness or potential of a collection of investments, products, projects, or services.

Inquiry Testing

The process of examining questions or conducting tests to gather information and insights.

Unaided Recall

A measure of memory where respondents are asked to remember information without any hints or cues.