By-The-Numbers Evaluation Makes Evaluation More Objective by Using A(n) __________

question 44

Short Answer

By-the-numbers evaluation makes evaluation more objective by using a(n) __________ scale for each dimension assessed.

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Definitions:

Promotional Allowances

Financial incentives provided to retailers or distributors to support the marketing and sales of a product.

Marketing Mix

The combination of factors that can be controlled by a company to influence consumers to purchase its products, typically summarized as product, price, place, and promotion.

Promotional Allowances

Financial incentives provided to retailers or distributors by manufacturers or service providers to push additional sales of a product or service.

Definition of "Place"

In marketing, the definition of "place" involves the distribution channels or locations where a product is made available to consumers.