Examlex
When using Fleming's generator rule, the thumb points in the direction of the ____.
Market Segment
A specific group of potential consumers identified within a broader market based on shared characteristics or needs.
Substantial
Something of considerable importance, size, or worth.
Segmentation
The process of dividing a market into distinct groups of buyers with different needs, characteristics, or behaviors, which might require separate products or marketing strategies.
Targeting
The process used by businesses to focus their marketing efforts on a specific audience or market segment.
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