An Organisation Develops Procedures to Follow When Appraising the Performance

question 15

Multiple Choice

An organisation develops procedures to follow when appraising the performance of employees.This is an example of:

• A) structured knowledge
• B) social knowledge
• C) human knowledge
• D) tacit knowledge

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Definitions:

Niche-Market Approach

A marketing strategy that targets a specific, well-defined segment of the market.

Market Segmentation

A strategy whereby a firm divides the total market into groups of people who have relatively similar product needs.

Market Positioning

The process of establishing the image or identity of a brand or product so that consumers perceive it in a certain way relative to competitors.