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When a Business Brings in Less Money Than It Needs

question 2

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When a business brings in less money than it needs to cover expenses, it incurs a _________.


Definitions:

Self-Serving Attribution

The tendency to attribute positive outcomes to oneself and negative outcomes to external factors.

Social Psychology

The scientific study of the causes and consequences of people’s thoughts, feelings, and actions regarding themselves and other people.

Demanding

Requiring or claiming more time, attention, effort, or resources than is considered usual or reasonable.

Cognitive Dissonance

A psychological state resulting from holding two or more contradictory beliefs, ideas, or values at the same time.

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