The Digital Convergence Is an Ongoing Process of Social, Political

question 23

True/False

The digital convergence is an ongoing process of social, political, and economic change brought about by digital technology.

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Definitions:

Offering Value

The importance or benefit a product, service, or action provides to its users or beneficiaries.

Marketing Mix

The combination of factors that can be controlled by a company to influence consumers to purchase its products, typically categorized as product, price, place, and promotion.

Service Competitors

Businesses that offer similar services and vie for the same customer base in a particular market or industry.

Guerrilla Marketing

A low-budget strategy that focuses on personally interacting with a target.