Businesses Use Customer Relationship Management (CRM)techniques to Deliver Value to Customers

question 28

True/False

Businesses use customer relationship management (CRM)techniques to deliver value to customers while promoting customer loyalty.

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Definitions:

Fake Documentary

A film or television show that presents fictional events as if they were real, often for the purpose of satire, commentary, or artistic expression.

Multiple Media

Refers to the use or involvement of various forms of media, such as print, digital, and broadcast, to disseminate information or entertainment.

Modern Advertising

Involves contemporary strategies, techniques, and channels used to communicate promotional messages to consumers, heavily relying on digital technology and social media.

Brand

“The total constellation of meanings, feelings, perceptions, beliefs, and goodwill attributed to any market offering displaying a particular sign” (Muniz, 2007). A brand is a carefully constructed set of meanings that a company attaches to a particular product, including the company itself.