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A major disadvantage of primary data is that it is usually outdated even before a marketer receives it.
Positive Self-concept
Refers to an individual's view of themselves as having positive attributes, leading to higher self-esteem and confidence.
Hermann Rorschach
Swiss psychiatrist and psychoanalyst known for developing the Rorschach inkblot test, a projective psychological test.
Projective Test
A type of personality test designed to let a person respond to ambiguous stimuli, potentially revealing hidden emotions and internal conflicts.
Self-actualization
The process of realizing or achieving personal gifts and potential, thought of as a basic push or necessity found in every human being.
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