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Peter is starting a new business. He has to develop a marketing strategy by identifying similar characteristics, attributes, and behaviors of the target market, and then group the customers according to these characteristics, attributes, and behaviors. The term used to describe Peter's strategy is:
Net Present Value
A financial metric that calculates the difference between the present value of cash inflows and the present value of cash outflows over a period of time, used to assess the profitability of investments.
Future Cash Flows
The projected amounts of money expected to be received or paid out by an entity over future periods as a result of investment, operational, and financing activities.
Payback Period
The length of time required to recover the cost of an investment.
Direct Materials
Materials that can be directly linked to the production of a product and represent a substantial portion of the cost.
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