Successful Product Differentiation Requires That

question 43

Multiple Choice

Successful product differentiation requires that:

• A)the difference among products be real rather than merely perceived.
• B)the marketers put most of their effort into developing an appropriate brand name.
• C)a product is not only different from those of its competitors but is also better.
• D)a product has a higher cost than those of its competitors.

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Definitions:

Business Approach

A method or strategy adopted by a company or organization to achieve its objectives and maximize success.

Logical Incrementalism

A strategy-making process that involves making decisions step-by-step based on logic and orderly sequencing.

General Acceptance

General acceptance pertains to the widespread approval or agreement by a majority within a particular group or society.

Organizational Change

Change that a group of people must learn to accept and implement.