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Marketers wrap their actual products in additional goods and services, called the_________, that sharpen their competitive edge.
Assets
Economic resources or owned items of value, such as cash, property, equipment, that an individual, company, or country owns or controls with the expectation that it will provide future benefit.
Equity
The value of an ownership interest in property, including shareholders' equity in a corporation.
Stockholders' Rights
Refers to the legal entitlements inherent to the ownership of a corporation's stock, including voting on corporate matters, receiving dividends, and sharing in the distribution of assets upon dissolution.
Creditors' Rights
The legal rights and remedies available to creditors to collect debts owed to them.
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