Odd Pricing Refers to the Practice Of

question 36

Multiple Choice

Odd pricing refers to the practice of:

• A)varying prices at odd intervals rather than maintaining stable and predictable pricing.
• B)charging prices that fall slightly below even dollars and cents in order to create a perception of greater value.
• C)charging prices that differ significantly from competitors' prices in order to create an image of prestige and quality.
• D)setting prices based on a statistical analysis of the amount consumers are willing to pay.