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Describe and Compare the Roles of Retailers and Wholesalers in a Distribution

question 24

Essay

Describe and compare the roles of retailers and wholesalers in a distribution channel.


Definitions:

Social Space

Virtual or physical spaces where individuals and communities can interact and engage in social activities, sharing ideas and information.

Public Relations Activities

Public Relations activities involve strategic communication processes that build mutually beneficial relationships between organizations and their publics.

New Media Opportunities

pertain to the possibilities for communication, interaction, and business that arise from digital platforms like social media, blogs, and websites.

Metric Tools

Quantitative measures used to assess, compare, and track performance or progress towards objectives over time.

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