David Works in a Small Manufacturing Firm That Makes Customized

question 13

Multiple Choice

David works in a small manufacturing firm that makes customized and ergonomically sound office furniture. He feels it is important to work directly with customers to design high-quality furniture that precisely meets their needs. From the given information, we can conclude that David tends to focus on _____.

• A)mass production
• B)efficiency
• C)effectiveness
• D)undifferentiated marketing

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Definitions:

Validity

The extent to which a test or tool measures what it is intended to measure, indicating the accuracy of the results.

Reliability

The consistency and stability of a measure over time.

Reactivity

The tendency of individuals to alter their performance or behavior due to the awareness that they are being observed.

Variability

describes the extent to which data points in a dataset differ from each other and from the average value.