N-Joi Ice Cream Recently Faced Competition Against Their Flagship Brand

question 104

Multiple Choice

N-joi Ice Cream recently faced competition against their flagship brand of "black currant ice cream." The competitor made significant in-roads into this market by offering three varieties of "black currant ice cream." N-joi decided to counter this threat by introducing five new varieties of ice creams.Which competitive strategy is N-joi implementing?

• A)cost leadership
• B)product differentiation
• C)cost differentiation in the segment
• D)service focus

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Definitions:

Accumulated Depreciation

The total amount of depreciation expense that has been recorded against a fixed asset over its useful life to date.

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Income received by a company for goods or services that have not yet been delivered or performed.

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This refers to the income generated from providing roofing services.