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Strategic Marketing Matrix
A framework used in strategic planning to evaluate and categorize strategic options based on specific criteria or parameters.
Stakeholders
Individuals or groups that have an interest, stake, or investment in a company and can either affect or be affected by the business’s actions, objectives, and policies.
Shareholders
Individuals or entities that legally own one or more shares of stock in a joint-stock company.
Consumers
Individuals who purchase goods and services for personal use.
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Q68: Business process reengineering is the activity of
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