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Southwest Airlines has used multiple strategies since its inception in 1974.Why has its current focus on organizational culture been such an effective strategy for the airline?
Market Value
The current market valuation at which services or assets are purchasable or sellable.
Book Value
The net value of a company's assets minus its liabilities, often used to assess if a company's stock is under- or overvalued.
Note Payable
An obligation in writing that promises to pay a specified sum of money at a determined future date or on demand.
Capital Balances
The amount of money that owners have invested in a company plus any retained earnings or losses.
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