Which of the Following Statements About Marketing Environment Forces Is

question 42

Multiple Choice

Which of the following statements about marketing environment forces is correct?

• A)They influence customers by affecting their lifestyles, standards of living, and preferences and needs for products.
• B)They do not influence customers' reactions to a firm's marketing mix.
• C)They fluctuate slowly and thereby create threats to a firm's marketing mix.
• D)They never fluctuate quickly.
• E)They do not influence the way a marketing manager performs certain marketing activities.

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Definitions:

Marginal Revenue

The additional income earned from selling one more unit of a good or service.

Output

The volume of output in terms of products or services from a business, sector, or country within a designated timeframe.

Units

Units are standard measures or quantities used to specify or quantify the dimensions, amount, or capacity of something.

Price-Output Combination

The specific level of output and the price at which that output is sold in the market, relevant in contexts of market equilibrium and firm strategies.