An Agreement in Which One Company Allows Another to Use

question 5

Multiple Choice

An agreement in which one company allows another to use its brand on other products for a fee is called

• A) co-branding.
• B) brand extension.
• C) brand licensing.
• D) trademark licensing.
• E) cooperative branding.

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Definitions:

Homogenizing

The process of making something uniform or similar by blending disparate elements.

Grey Owl

An influential environmentalist and writer who, despite being born in England, adopted a First Nations identity and advocated for conservation in Canada.

Conservationist

An individual who advocates for the protection and preservation of the environment and wildlife.