Examlex
A nonprofit organization may exist in an environment in which its goals are opposed by some members of society.
Multi-Attribute Attitude Models
Psychological models used to predict consumer attitudes and behaviors by analyzing specific beliefs related to several attributes of a product or service.
Fishbein Model
A model in psychology that predicts behaviors based on the strength and evaluation of beliefs about the behavior's outcome, integrating attitudes and norms.
Salient Beliefs
Prominent or most noticeable beliefs held by an individual which strongly influence attitudes and behavior.
Importance Weights
Values assigned to variables or criteria to reflect their relative significance or contribution in a decision-making process, analysis, or model.
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