A Paid Form of Nonpersonal Communication About an Organization And/or

question 158

Multiple Choice

A paid form of nonpersonal communication about an organization and/or its products that is transmitted to a target audience through a mass medium is

• A) advertising.
• B) public relations.
• C) sales promotion.
• D) personal selling.
• E) campaigning.

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Definitions:

Dependent Variable

The variable in a study that represents the result of the events and processes.

Aggressive Behavior

Characterizes actions or practices that are intended to harm or intimidate another person, whether physically, verbally, or psychologically.

Hypothesis

An idea about the possible nature of reality; a prediction tested in an experiment.

Testable Prediction

A forecast or hypothesis that can be verified or disproved through experimentation or observation.