Promotional Efforts Designed to Reduce the Risk to Consumers for Using

question 192

Multiple Choice

Promotional efforts designed to reduce the risk to consumers for using a product for the first time seek to

• A) stimulate demand.
• B) encourage product trial.
• C) create awareness.
• D) combat competitive promotional efforts.
• E) retain loyal customers.

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Definitions:

Collection on Account

This term refers to the payment received by a business from its customers against the outstanding invoices or credits.

Journal Entry

A record in the accounting ledger that represents a single transaction and its effects on various accounts, detailing debits and credits.

Subsidiary Ledger

A subsidiary ledger is a detailed ledger that contains account information related to a specific master ledger account.

Allowance Account

An account used in accounting to estimate and offset losses that may arise from receivables that are not likely to be collected.