If the Push Policy Is Used in Promoting a Product

question 115

Multiple Choice

If the push policy is used in promoting a product, the firm

• A) promotes directly to consumers.
• B) promotes only to the next marketing institution down the marketing channel.
• C) promotes the product to wholesalers only.
• D) promotes the product to retailers only.
• E) will be assured of having an effective promotional mix.

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Definitions:

Discount Period

The time frame within which a payment is made early enough to receive a discount for early payment.

Invoice Payment

The process of paying off the amount that is stated on an invoice, which is a bill for products or services provided.

Perpetual Inventory System

A system of inventory accounting that immediately logs inventory sales or purchases using computerized point-of-sale systems and software for managing enterprise assets.

Purchases Returns

Transactions involving the return of goods previously bought to the seller, typically due to defects or issues.