Examlex
Marketers may use brand names that have absolutely no meaning to avoid negative connotations.
Risk-averse
Characterized by the preference to avoid risk, leading individuals or entities to choose the option with the least risk when faced with uncertain outcomes.
Expected Utility
A theory in economics that calculates the anticipated utility or satisfaction from a decision under conditions of uncertainty.
Utility
An indicator of pleasure or contentment obtained by customers from using products or services.
Risk Averse
A description of an individual's or entity's preference to avoid risk, favoring certainty in investment or economic decisions.
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