The Sales Forecast Is the Same as the Sales Potential

question 3

True/False

The sales forecast is the same as the sales potential.

---

Definitions:

Brand-relationship

The dynamic between consumers and a brand, reflecting how individuals feel connected and loyal to the brand.

Brand Position

Refers to the distinct place a brand occupies in the minds of its target audience and its differentiation from competitors.

Brand Crisis

A situation where a company faces a critical threat to its brand image or reputation, often resulting in significant business impacts.

Personal Beliefs

are the individual's convictions or principles that guide their thoughts and actions.