Customer Relationship Management Systems Cannot Be Effective Unless They Are

question 3

Multiple Choice

Customer relationship management systems cannot be effective unless they are developed as

• A) market-share building tools.
• B) profit-boosting tools.
• C) selling tools.
• D) cost-reduction tools.
• E) relationship-building tools.

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Definitions:

Deviance

Behaviors or actions that violate social norms, including formally-enacted rules as well as informal violations of social norms (e.g., rejecting folkways and mores).

Phenomenologists

Scholars or philosophers who study the structure of experiences to understand the essence of phenomena as consciously experienced from the first-person perspective.

Ethnography

A qualitative research method focusing on the systematic study of people and cultures from the insider perspective.

Labeling

The process of classifying or naming individuals or groups based on their actions, attributes, or perceived characteristics, often leading to stereotyping or discrimination.