Key Factors in Determining the Best Organizational Structure for a Marketing

question 143

Multiple Choice

Key factors in determining the best organizational structure for a marketing unit are the

• A) preferences of top management.
• B) fiscal resources of the firm.
• C) number of employees.
• D) diversity of the firm's products and the characteristics and needs of the people in the target market.
• E) skill levels of employees.

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Definitions:

Kirchhoff's Voltage Law

A principle in electrical engineering that states the sum of electrical potential differences around any closed network is zero.

New Netherland

A 17th-century colonial province of the Dutch Republic that included parts of what are now the northeastern United States.

Hudson River

A river in New York, United States, known for its historical significance and beauty, running from the Adirondack Mountains to New York City.

Gulf Coast

Refers to the coastline along the Gulf of Mexico, embraced by states like Florida, Alabama, Mississippi, Louisiana, and Texas, known for its unique cultural heritage and natural beauty.