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What are the generic routes to competitive advantage?
Sapir And Whorf
Proposers of the Sapir-Whorf hypothesis, which suggests that the structure of a language affects its speakers' world view or cognition.
Skinner And Watson
B.F. Skinner and John B. Watson are prominent figures in the development of behaviorism, an approach in psychology emphasizing the study of observable behavior over internal mental processes.
Tolman And Thorndike
Edward C. Tolman is known for his work on cognitive maps in rats, while Edward L. Thorndike is recognized for his Law of Effect in learning theory, illustrating early behavioral psychology concepts.
Cognitive Health
The state of optimal functioning of one's memory, learning, reasoning, problem-solving, and other cognitive capacities.
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