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What Impact Can Paradigms of Change Have on Marketing Opportunities

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What impact can paradigms of change have on marketing opportunities?


Definitions:

Out-Group

A social group toward which an individual feels a sense of competition or opposition, often viewed less favorably than the in-group.

Social Categorization

The cognitive process of classifying people into groups based on shared characteristics such as race, gender, or nationality.

Social Identity

The part of the self-concept including one’s view of self as a member of a particular social category.

Best Fraternity

This term is subjective and could refer to an individual's opinion on the most exemplary or ideal fraternity based on various criteria.

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