An Opinion Leader Is Likely to Be Most Effective Under

question 105

Multiple Choice

An opinion leader is likely to be most effective under all of the following conditions except when the

• A) follower has high product involvement.
• B) follower has low product knowledge.
• C) follower has values and attitudes similar to the opinion leader.
• D) product details are numerous and complicated.
• E) follower has attitudes and values that are different from those of the opinion leader.

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Definitions:

Emotional Intelligence

Ability to perceive and express emotion, use emotions to facilitate thought, understand and reason with emotion, and regulate emotion.

Separating Emotion

The process of detaching emotions from a particular situation in order to approach it more logically or neutrally.

Suppress Emotions

The conscious effort to control and hold back one's feelings or emotional responses.

Autonomic Arousal

The activation of the autonomic nervous system, resulting in physiological responses such as increased heart rate, sweating, or rapid breathing, often as a reaction to stress or excitement.