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Why Is It Important for Marketers to Assess Competitors Before

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Why is it important for marketers to assess competitors before entering a market?


Definitions:

Fitness

In evolutionary terms, an organism's ability to survive and reproduce, thereby passing its genes onto the next generation more effectively than others.

Frequency-Dependent Selection

An evolutionary process by which the fitness of a phenotype or allele depends on its frequency relative to other phenotypes or alleles in a given population.

Phenotype

The set of observable characteristics or traits of an organism that results from the interaction of its genotype with the environment.

Common Phenotype

The set of observable characteristics or traits shared by individuals within the same population.

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