After an Organization Has Determined Which of the Many Segmentation

question 45

Multiple Choice

After an organization has determined which of the many segmentation variables it will use, the next step in the target market selection process is

• A) evaluating each of the relevant market segments.
• B) selecting the specific target markets.
• C) reviewing the appropriate marketing strategy.
• D) analyzing the interaction between segmentation variables.
• E) developing market segment profiles.

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Definitions:

FOMC

The Federal Open Market Committee, which is the branch of the Federal Reserve responsible for overseeing the nation's open market operations and interest rates.

Government Securities

Financial instruments issued by the government to raise funds from the public, promising to pay back with interest.

Lender of Last Resort

An institution, usually a country's central bank, which offers loans to banks or financial institutions that are struggling to survive in order to prevent systemic failure.

Federal Reserve System

The central banking system of the United States, responsible for setting monetary policy, regulating banks, maintaining financial stability, and providing banking services.