Critically Look at Why Marketers Rely Heavily on Demographic Characteristics

question 48

Essay

Critically look at why marketers rely heavily on demographic characteristics when segmenting consumer markets.

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Definitions:

Meaning Transfer

The process by which cultural meanings are transferred to a product and from there to the consumer, playing a significant role in consumer behavior.

Advertising And Fashion Industries

Sectors focused on creating, promoting, and selling aesthetic, stylistic, and branding elements in products and media.

Popular Culture

The entirety of ideas, perspectives, attitudes, images, and other phenomena that are within the mainstream of a given culture, especially as circulated via mass media.

Fashion

A popular style or practice, especially in clothing, footwear, accessories, makeup, or behavior.