Critically Look at Why Marketers Rely Heavily on Demographic Characteristics

question 48

Essay

Critically look at why marketers rely heavily on demographic characteristics when segmenting consumer markets.

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Definitions:

Ethnic Groups

Collections of people who share common cultural, linguistic, or ancestral characteristics, contributing to their collective identity.

Peacefully

In a manner free from disturbance or conflict; tranquil and calm.

Immigrants

People who come to live permanently in a foreign country where they were not born and do not have citizenship by birth.

Assimilate

The process by which individuals or groups adopt the culture, customs, and norms of another group, often losing their original identity.