[Solved] If a company segments its market on the basis of their reasons for purchasing a particular product, the primary segmentation variable in use is A) lifestyle. B) motives. C) personality. D) benefit expectations. E) personality attributes. Sexual Pleasure: The feeling of physical or emotional satisfaction and enjoyment derived from sexual activities. Enemas: involve the injection of fluid into the lower bowel by way of the rectum, often for medical purposes or as a part of sexual activities. Bondage: A sexual practice involving the use of constraints, such as ropes and handcuffs, for erotic pleasure. Discipline: A branch of knowledge, typically one studied in higher education, or the practice of training people to obey rules or a code of behavior.