The Product Deletion Process Is Similar to the ____ Step

question 182

Multiple Choice

The product deletion process is similar to the ____ step of the new-product development process because both involve deciding whether the product should be in the product mix based on an assessment of sales, costs, and profits.

• A) idea generation
• B) screening
• C) product development
• D) test marketing
• E) business analysis

---

Definitions:

Object Relations

A theory in psychoanalysis focusing on relationships with others and the external and internal objects people relate to, based on early childhood experiences.

Freud

Refers to Sigmund Freud, emphasizing his contributions to the development of psychoanalytic theories and techniques.

Publication Bias

The tendency for journals and researchers to favor positive or significant findings over non-significant or negative results in academic publishing.

Confirmation Bias

The tendency to look for or pay attention only to information that confirms one’s own belief.