Which of the Following Best Illustrates the Service-Dominant Logic for Marketing

question 16

Multiple Choice

Which of the following best illustrates the Service-Dominant Logic for Marketing?

• A) Decision makers should know their firms' core competencies.
• B) Decision makers need to know how to measure service satisfaction.
• C) Decision makers need to know how to directly control ROI.
• D) Service-Dominant Logic for Marketing means that internal service is more important than external service.
• E) Service should be more important than product quality.