A Marketing Strategy Consists of Selecting a Segment of the Market

question 33

Multiple Choice

A marketing strategy consists of selecting a segment of the market as the company's target market and designing the proper:

• A) products for that target market
• B) "mix" of product/service, price, promotion, and distribution for that market
• C) promotion for that target market
• D) incentives to allow a large percentage of the target market to purchase goods and services from the company
• E) properly defining the marketing "mission statement"

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Definitions:

Kalhu

An ancient city that served as the capital of the Assyrian Empire under the reign of Ashurnasirpal II; also known as Nimrud in modern times.

Elamite

Pertaining to Elam, an ancient civilization located in what is now southwest Iran, known for its contributions to art, architecture, and writing systems.

Neolithic Period

The final stage of cultural evolution or technological development among prehistoric humans, characterized by the development of agriculture and the making of polished stone tools.

Painted Pottery

Ceramic vessels that are decorated with painted designs, common in various ancient and historical cultures around the world.