Andrea Livingston Arrives at Her Desk at Western Utility Corporation,a

question 44

Multiple Choice

Andrea Livingston arrives at her desk at Western Utility Corporation,a provider of electrical power.She accesses her Lexis-Nexis computer program,which provides her with articles containing information related to the utilities industry.She discovers that a new breakthrough has occurred in solar panel technology,and this report was published during the evening in a newspaper in Europe.She immediately takes this information to her research and development department.Andrea is accessing which component of the MIS of Western Utility Corporation?

• A)internal reports
• B)marketing decision support system
• C)marketing intelligence
• D)marketing research

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Definitions:

Animals

Multicellular, eukaryotic organisms in the kingdom Animalia, characterized by their ability to move, consume organic material, breathe oxygen, and reproduce sexually.

Fungi

A kingdom of organisms that includes yeasts, molds, and mushrooms, which do not carry out photosynthesis and may be decomposers or pathogens.

Bacteria

Microscopic, single-celled organisms found in diverse environments; essential for various biological processes but can also cause disease.

Defective Meiosis

Defective meiosis refers to errors in the process of meiosis, which can result in genetic anomalies such as chromosomal missegregations, leading to infertility or genetic disorders.