In Order to Develop the "Right Strategy" to Succeed in Business

question 29

Multiple Choice

In order to develop the "right strategy" to succeed in business, managers must make the right decisions; and in order to make the right decisions, they must have objective, accurate, and timely:

• A) reports about the competition
• B) reports about customers wants and needs
• C) the number and sizes of market segments
• D) information
• E) marketing mix elasticity coefficients

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Definitions:

Encourage

To inspire with courage, spirit, or confidence; to stimulate by assistance or approval.

Indirect Approach

A communication strategy that involves conveying a message in a roundabout way rather than directly.

Routine Request

A standard or regular way of asking for something within a business or professional context.

Negative Messages

Communications that convey unfavorable, disappointing, or unwelcome information to the recipient.