Which of the Following Marketing Information Subsystems Gathers Information About

question 63

Multiple Choice

Which of the following marketing information subsystems gathers information about events and happenings "outside" the firm?

• A) marketing intelligence
• B) internal reports system
• C) consumer information support system
• D) external environment reporting system
• E) Decision Support System

---

Definitions:

Attention To Detail

The careful consideration and focus on the small elements and aspects of a task or project to ensure accuracy and completeness.

Plain-Text File

A file that contains only text and has no special formatting, images, or embedded objects.

Digital

Pertains to technology that uses discrete, binary signals for processing, storing, and transmitting data, often contrasted with analog.

Scannable

Referring to content that is easily read or reviewed quickly, often by highlighting key points or structuring information in bullet points.