Wrangler Developed Several Different Proposed Advertisements

question 1

Multiple Choice

Wrangler developed several different proposed advertisements. They then used marketing research to test consumers' preferences for the different promotional messages expressed in the various ads. This is an example of which use of marketing research?

• A) identify market opportunities and problems
• B) generate, define, and evaluate potential marketing actions
• C) monitor marketing performance
• D) improve marketing as a process

---

Definitions:

Free Associate

A psychoanalytic technique where the patient speaks freely to reveal unconscious thoughts and feelings.

Psychoanalyst

A therapist who practices psychoanalysis, exploring unconscious motives and conflicts in mental disorders.

Talk Therapy

A type of psychotherapy that involves verbal communication between a patient and a therapist to address and treat mental health issues.

Psychoanalysis

A therapeutic approach and theory of psychology developed by Sigmund Freud, which emphasizes exploring unconscious motives and conflicts.