A Study Is Conducted in Which the Objective of the Research

question 54

Multiple Choice

A study is conducted in which the objective of the research can be achieved by looking at existing secondary data. In this case, which of the following best represents the situation?

• A) All 11 steps in the research process must be followed in order for the study to be a marketing research study.
• B) In some cases, not all studies use all 11 steps in the marketing research process.
• C) In some cases, the steps in the marketing research process are not followed in order.
• D) This situation is better suited to following the 20 steps of the marketing research process.
• E) When secondary data is used, marketing research is not in use.

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Definitions:

Production Cost Report

A detailed report that provides information about the total cost and output of a production department or process for a given period.

Business Organization

A structured entity formed for the purpose of conducting commercial, industrial, or professional activities.

Just-In-Time Management

A management strategy that aligns raw-material orders from suppliers directly with production schedules, minimizing inventory levels and waste.

Production Cost Report

A document detailing the total cost, including materials, labor, and overhead, associated with producing a batch of goods.