The First Step in the Marketing Research Process Is

question 15

Multiple Choice

The first step in the marketing research process is:

• A) defining the problem
• B) gathering the budget necessary to conduct the research
• C) establishing the need for marketing research
• D) getting approval from top management to do research
• E) finding an appropriate marketing firm to carry out the research project

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Definitions:

Avoiding Style

A conflict management strategy where an individual does not engage or confront the conflict, preferring to withdraw or sidestep the issue.

Trivial Issue

A minor or unimportant matter that may require little attention or concern.

Mutually Exclusive Goals

Objectives that cannot be simultaneously achieved, requiring a choice to be made between them.

Virtual Teams

Groups of individuals working together across time, space, and organizational boundaries, primarily through electronic communications.