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Action Standards Specify What Actions Are to Be Taken During

question 30

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Action standards specify what actions are to be taken during the initial stages of the marketing research process, and they should follow accepted marketing research standards.


Definitions:

Computerized Model

A digital simulation that uses computer algorithms and programming to replicate the behavior or performance of a physical, financial, or biological system.

Monte Carlo Analysis

A statistical technique that uses random sampling and numerical experiments to estimate mathematical functions and simulate the behavior of complex systems.

Cumulative Probability Distribution

The accumulation of individual probabilities of a distribution.

Random Numbers

Random numbers are sequences of digits (usually between 0 and 1) generated in such a way that each number has an equal probability of occurring, commonly used in simulations and statistical sampling.

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