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In your text, Coke was used as example of a company that improperly defined the research problem when the problem was defined as:
Social Status
The position or rank of a person or group within the social hierarchy, determined by wealth, occupation, education, ethnicity, or other factors.
Groupthink
A psychological phenomenon that occurs within a group of people when the desire for harmony or conformity in the group results in an irrational or dysfunctional decision-making outcome.
Devil's Advocate
A role undertaken to introduce alternative viewpoints or challenge assumptions by arguing against a proposition, purely for the sake of debate or to explore different perspectives.
Consensus
A general agreement among a group of people or the process of reaching such an agreement.
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