Once Marketers Know Which Construct Is to Be Used in a Research

question 48

Multiple Choice

Once marketers know which construct is to be used in a research objective they can determine the proper way to:

• A) measure it
• B) avoid it
• C) keep it confidential
• D) input data into SPSS
• E) share the construct with the client for the client's use

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Definitions:

Low-tech

Technologies that are not advanced or complex, often easy to use and with a focus on practicality and accessibility.

Substance Abusing Employees

Workers who engage in the excessive or harmful use of drugs or alcohol, potentially impacting their performance and workplace safety.

Alcoholics Anonymous

A worldwide fellowship designed to help individuals who believe they have a drinking problem, offering a program of recovery through mutual support and shared experiences.

Employee Assistance Program

A workplace initiative that provides confidential support, counseling, and assistance to employees facing personal or job-related challenges.